Elevate Your Sports Career & Brand
At Lionheart Sports Management, we believe in unleashing the full potential of every athlete and sports entity. Based in the heart of Manchester, our dedicated team offers unparalleled expertise, strategic guidance, and unwavering support to navigate the complexities of the modern sports industry. We're not just managers; we are partners committed to building enduring legacies and securing optimal opportunities, ensuring our clients thrive both on and off the field.
Get Started NowWho We Are
Lionheart Sports Management stands as a beacon of dedicated athlete representation and strategic consulting within the UK's dynamic sports landscape, proudly rooted in Manchester. Established with the foundational principle of empowering sporting talent, our agency transcends the conventional boundaries of sports management.
We are a collective of seasoned professionals bringing together diverse backgrounds in sports law, media rights, brand development, and public relations. This multidisciplinary approach allows us to offer truly bespoke services, meticulously crafted to address the unique aspirations and challenges faced by each individual athlete, club, or sporting organisation we partner with.
Our journey began with a clear vision: to provide a level of service built on trust, transparency, and genuine advocacy. Over the years, we have cultivated deep-seated relationships across the sports ecosystem, from top-tier clubs and federations to leading broadcasters, global brands, and key media outlets. This extensive network is a critical asset, enabling us to open doors and create opportunities that significantly impact our clients' careers and commercial ventures.
We understand that a successful career extends beyond performance statistics; it encompasses personal brand building, financial security, media savvy, and preparation for life after sport. Our comprehensive support includes expert contract negotiation, strategic career planning, meticulous financial management, and proactive welfare support, ensuring our clients can focus on their passion while we handle the complexities behind the scenes.
Being based in Manchester, a city synonymous with sporting excellence, places us at the epicentre of UK sports. This location provides us with invaluable local insights and unparalleled access, fostering strong connections within the community that benefit our clients. We are committed to navigating the ever-evolving media landscape, securing favourable media rights deals, and crafting compelling narratives that enhance our clients' public image and marketability.
Furthermore, our expertise in forging meaningful brand partnerships connects talent with relevant commercial opportunities that align with their values and long-term goals, maximising earning potential and building enduring brand legacies. Event management is another cornerstone of our offering, where we apply meticulous planning and execution to ensure sporting events, from grassroots initiatives to major spectacles, achieve their desired impact and success.
In an increasingly digital world, our digital content creation services are vital. We help athletes and brands establish a strong online presence, producing engaging content that resonates with fans and partners alike, building community and expanding reach.
At Lionheart, every client is a priority. We pride ourselves on offering a personalised service where individual needs are paramount. We are passionate about guiding our clients through every stage of their career journey, providing the strategic direction, robust support, and dedicated advocacy needed to achieve not just success, but significance. Partner with Lionheart Sports Management, and experience the difference that genuine expertise, unwavering dedication, and a lion's heart can make in achieving your sporting ambitions.
What We Offer
Our core service focuses on providing comprehensive support for athletes. This includes meticulous contract negotiation to secure the best terms and financial outcomes, strategic career planning mapping out future opportunities and transitions, and dedicated welfare support ensuring mental and physical well-being throughout their professional journey. We act as trusted advocates, handling complex discussions so athletes can concentrate on their performance.
Navigating the intricate world of media rights requires expertise. We specialise in securing lucrative deals for events, clubs, and individual athletes. This involves negotiating broadcasting rights, managing content licensing, and ensuring fair compensation for appearances and media usage. Our goal is to maximise media exposure and revenue streams while protecting client interests in an ever-evolving media landscape.
Connecting talent with the right brands is key to building a powerful personal brand and unlocking commercial potential. We identify, secure, and manage endorsement deals, sponsorship agreements, and collaborative ventures that align with our clients' values and image. Our strategic approach ensures authentic partnerships that deliver mutual value and enhance marketability.
Building and maintaining a positive public image is crucial for long-term success. We develop tailored PR strategies,
From concept to execution, we provide end-to-end event management services for sporting events, promotional activities, and corporate functions. Our expertise covers logistics, venue management, marketing, and stakeholder coordination, ensuring seamless and successful events that achieve strategic objectives and leave a lasting positive impression.
In the digital age, a strong online presence is essential. We help clients create engaging and authentic digital content for social media, websites, and other online platforms. This includes video production, graphic design, copywriting, and content strategy to build and manage online communities, enhance fan engagement, and amplify brand messaging effectively.
Our Competitive Edge
Personalized Approach
We reject one-size-fits-all solutions. Every strategy we develop, every negotiation we undertake, and every piece of advice we offer is meticulously tailored to the unique individual, their specific career stage, and their personal aspirations. Your journey is unique, and our support reflects that, ensuring a partnership that genuinely understands and champions your distinct goals.
Deep Industry Connections
Leveraging decades of combined experience, our team has cultivated an unparalleled network across the sports industry. From club executives and league officials to media giants and global brands, our connections are your advantage. We open doors to opportunities that might otherwise remain inaccessible, facilitating connections that are pivotal for career growth and commercial success.
Integrated Expertise
Our strength lies in our holistic view of sports management. We don't silo services; we integrate them. By combining expert athlete representation with sophisticated media strategy, robust brand management, and dynamic digital content creation, we provide a seamless, comprehensive support system that addresses every facet of a modern sports career, ensuring sustainable, long-term success.
Manchester Based
Our roots in Manchester place us strategically within one of the world's most vibrant sporting hubs. This location provides us with invaluable local insights, unparalleled access to key industry players in the region, and a deep understanding of the unique cultural context of UK sports. Being local means we're always accessible and deeply invested in the community our clients operate within.
Hear From Our Clients
"Lionheart Sports Management truly understands the modern sports landscape. Their guidance on my media presence has been invaluable in elevating my brand and securing opportunities I wouldn't have found otherwise. Their professionalism and dedication are second to none."
- Jamie V., Professional Footballer
"Working with Lionheart on our recent event significantly boosted its profile and attendance. Their event management expertise is top-notch; they handled everything seamlessly, allowing us to focus on delivering a fantastic experience for participants and spectators alike. Absolutely recommend their services."
- Sarah L., Event Organizer, Manchester
"Their approach to brand partnerships opened doors we hadn't even considered. Lionheart is professional, strategic, and results-driven, helping us connect our brand with athletes and entities that genuinely resonate with our target audience. A truly effective partnership."
- Mark P., Brand Manager, UK Retail
"The team at Lionheart are fantastic to work with. They are always available, highly knowledgeable about the industry, and genuinely care about my career development beyond just contracts. Their advice on digital content has been a game-changer for my fan engagement."
- David M., Professional Rugby Player
"As a media professional, I appreciate Lionheart's efficiency and clear communication when managing their clients' appearances and rights. They make the process smooth and fair, demonstrating a deep understanding of both the sporting and broadcasting worlds."
- Emily R., Broadcast Sports Analyst
"Lionheart helped one of my young prospects navigate his first professional contract. Their guidance was invaluable, not only securing favourable terms but also providing the athlete and his family with the support needed during a significant career step. Trustworthy and highly capable."
- Ben T., Boxing Coach
"Securing sponsorships can be challenging, but Lionheart's expertise made it happen. They found partners that genuinely fit my sport and values, significantly enhancing my ability to train and compete at the highest level. Their strategic approach is truly impressive."
- Olivia C., Track & Field Athlete
The Lionheart Team
David Chen
Founder & Managing Director
With over two decades deeply embedded in the sports industry, specialising in sports law and strategic management, David Chen is the visionary force behind Lionheart Sports Management. His extensive experience navigating complex contracts, intellectual property rights, and dispute resolution provides a robust foundation for the agency's services. David is passionate about mentorship and developing talent, driven by a commitment to ethical practice and achieving sustainable success for every client.
Aisha Rahman
Head of Media & PR
Aisha Rahman brings a wealth of knowledge from the world of sports broadcasting and media relations. Her career includes significant roles at major sports networks and PR agencies, equipping her with invaluable insights into effective communication, media engagement, and crafting compelling public narratives. Aisha leads our efforts in media rights negotiation and public image management, ensuring our clients' stories resonate with impact.
Michael O'Connell
Lead Agent (Football)
A respected figure in the football world, Michael O'Connell possesses deep connections and a proven track record in player representation. Known for his diligent approach to scouting, contract negotiation, and player welfare, Michael is dedicated to nurturing the careers of footballers at all levels. His extensive understanding of the game and the transfer market makes him a crucial asset to our team and our football clients.
Get in Touch
Our Office
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Address:
Lionheart Sports Management,
3 Hardman Street,
Spinningfields,
Manchester,
M3 3AT,
UK -
Hours:
Mon - Fri: 9:00 AM – 5:00 PM
Closed Sat & Sun - Phone:
- Email: